Interview #1
This student is taking one class online and working. She
said that it was mostly her job that affects eating hours, as she has to be at
a certain place at a certain time. Because of this restriction, she only really
eats at places with no wait time, and where you pay before.
Interview #2
This student is Sophomore and just moved off campus. Wait
time bothers her depending if she in a hurry, like last weekend she was in Orlando
and got impatient with the check because just wanted to go home because she
been there all day. She doesn’t go to certain breakfast places to save time,
e.g. peach valley, metro, because the wait time is so long, so she ends up
going to Mi Apa, where you can walk in and get food immediately, and can pay
before or after. She also cooks at home a lot, to be healthier, and to save
money, not to do with wait time really.
Interview #3
This student is a Freshman that lives on campus. He mostly
eats chick-fil-a and gator dining. When he goes to restaurants, it is usually
for dinner, and he does get frustrated for wait times for the check. He will
avoid certain restaurants on Sunday and Saturday morning, they will drive
around to look for a place that looks less packed so he knows the wait time is
shorter.
Interview #4
Sophomore, eats at restaurants on the weekends, breakfast
and dinner. Eats on campus during the week. Never really gets frustrated at
wait times, worked in a restaurant so feel bad for servers. Since worked with
them, saw how hard work and some customers really difficult so don’t want to be
like those people. On weekends not really pushed for time, so not frustrated
with wait time. If there was an app, would help? Take stress off people that work
there/.
Interview #5
This is a last year college student at UF. She just off
campus but has no method of transportation. Therefore, for food she either gets
delivery or walks to publix. She sometimes goes to restaurants but not much
unless she is with people with transportation. She would normally go Chipotle
or Zoe’s, places where she can order herself.
Summary:
Who:
I found students that should have the need but for some
reasons do not eat at restaurants or selectively choose restaurants. Interviewee
#1 said that she simply does not go to eat at restaurants because she does not
have time due to work.
Interviewee #2 said that she chooses certain restaurants
with shorter wait times or pay before. So she does not have the unmet need due
to selecting certain places. However, she does not cook at home to avoid wait
times but more to save money and be healthier.
Interviewee #3 avoids the unmet need as he mostly eats on
campus during the week so does not have to deal with wait time for checks. He
also avoids the unmet need on busy days by searching for places that are less
crowded.
Interviewee #4 has worked as a server and so does not get
frustrated at servers, therefore, there is a small customer base that might
feel the same as her, where they just do not get frustrated at waiting.
Interviewee #5 has no transportation and only goes to places
with no wait time, therefore, she is a student at UF, but does not have an
unmet need.
What:
The unmet need differs from choosing restaurants or eating
at home based on healthiness. The wait time to sit down before is also
different from the wait time for the check.
Why:
Feel like the need is met through going to restaurants where
you can pay first, or eating on campus most of the time. Or just don’t mind wait
times as have no where to be.
|
Inside the Boundary
|
Outside the Boundary
|
|
Who is in:
-
Students with classes
-
Students with extra curricular activities
-
Students who work and only get an hour for
lunch
-
Students who dislike waiting for checks
-
Restaurants with no solution to wait times
|
Who is Not:
-
People that are satisfied going to pay before
you eat places
-
Students who selectively choose restaurants
-
Students that only have online classes as they
have nowhere to be so not as concerned about wait time
-
Freshmen who only eat on campus
-
Students that cook meals at home
-
Students that get food delivered
-
Students with no transportation that only live
close to pay before you eat or get deliveries
-
Businesses that have solutions they feel are satisfactory
e.g. tablets
-
Students who have worked as servers
|
|
What the Need is:
-
Eliminating wait time for checks and payment
|
What the Need is not:
-
To eliminate wait time to get the food
|
|
Why the Need Exists:
-
Due to busy everyday schedules
-
Impatient people who do not want to wait
|
Alternative Explanations:
-
Avoiding restaurants due to time constraints
-
Avoiding restaurants due to saving money
|
Hello Georgia!
ReplyDeleteI thought the idea was a great idea. However, it is always interesting to see how the idea has to morph and change when you actually have to get out there and test to see how it would work in the real world. Overall, it is still a strong idea, but there are more people outside of the boundary than I originally thought.
Great research! I really like one of the of the points brought up here "it might make the lives of the servers easy". This can actually be a whole new angle at who your market is. Perhaps it can serve two functions. Make a better customer experience, but also making that restaurant more pleasant to work at, which in turn further increases customer experience. One subject I'm surprised no one brought up was the fact that they can't use this app if they are paying with cash.
ReplyDeleteHi Georgia,
ReplyDeleteIt sounds like some of the reasons people don't go to certain restaurants could potentially be solved by your app because then they wouldn't have to wait so long like before. You could also make it into a Tapingo type app where you can order food before hand and pay before you arrive so the customer wouldn't have to wait for their food to be made either. This would reduce wait time and might make some of your "not" customers into "yes's".