My customer is a 20-year-old female track and field athlete,
specializing in running events. She drives a black Honda civic. She tends to
watch action and thriller type movies and TV shows such as Vikings and Shooter.
However, she also likes comedies like Spy, or The Kingsman movies. She likes
keeping herself busy as she is used to the busy lifestyle of studying and
exercising. She doesn’t have any children but is one of three, with an older
sister and younger brother. Her older sister is not into sport much anymore but
her brother is into rugby. She likes a lot of different music, mostly upbeat
that she can listen to when she is training. This includes mainstream music,
some old school, as well as alternative and EDM music such as Tash Sultana,
Shapeshifter, and Flume. She likes motivational books such as “The Slight Edge.”
She doesn’t really follow politics but focuses more on top athletes. Her
favorite is Muhammad Ali. She’s big on finding the best fuel for her body and
healthy eating.
After I constructed this avatar I realize that I have a lot
in common with her and I do not think this is a coincidence at all. I believe I
chose the segment “athlete” in the first place because it mostly relates to me.
I think I used some of the experiences I have as an athlete to come up with
this avatar. I believe athletes have a huge focus on performance so focus on
what they are doing with their bodies food and exercise wise, and they are
motivated and inspired by other top athletes. I see athletes as very determined
and action orientated which is why I think I chose the avatar to like action
movies that are fast paced, and up beat music. Although she does not look like me with features, I created her to look athletic,
and look determined and focused. I think the reason I chose to focus on
restaurants is because it is food oriented, which to athletes is very important.
Hi Georgia,
ReplyDeleteThough I don't know you well, from the limited exchanges we've had, this avatar does seem very similar to you as you pointed out. I think the biggest similarity is the athleticism you two share which fits well with your app when it comes to being busy and needing to save time. I think being in your segment helps you understand your customer better which can help you give them what they want.
Thanks for sharing!
Tess
This was a great description. Very detail oriented. It definitely is a deliberate decision to make your avatar so much like you. Our ideas are mostly geared towards the people we can relate to the most. And by making our "avatars" like us, we can relate to them, thus identifying their problems (opportunities) much easier. And this really is the most beneficial because once we know the problems, we can start coming up with the solutions.
ReplyDeleteWow this was super in depth. I wish I would have added a few more aspects to my avatar because mine was in depth but not as well as you've done. My avatar was very similar to me as well and I think that this is pretty common because we all made our venture based on an unmet need that we ourselves already had.
ReplyDelete